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Why Most Investors Get Market Size Wrong Over and Over Again

A shorter version of this piece originally appeared in Forbes.

In the mid-17th century, the average Chinese farmer knew the exact size of his market. China had been cultivating staples like rice and buckwheat for thousands of years, honing planting, harvesting, and distribution down to a precise science. So when European traders showed up with an exotic new tuber from South America they called the “potato,” many established farmers probably expected that the new crop would take over some fraction of the existing market for rice.

#StartWithEight: Celebrating International Women’s Day with Action

The statistics about women and venture capital have been widely documented. Only 2% of venture capital funding went to female founders in 2017. Just 8% of partners at the top venture capital firms are women. Only 18 black female founders have raised more than $1M of venture capital for their startups (ever).¹ The data highlights a critical issue, but so far solutions and tangible action have been insufficient.