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Can Consumers Place Their Trust in IoT?

Alpha Edison Investors, Britt Danneman and Dr. Fen Zhao debate technology and trust for “Women Securing the Future with TIPPSS for IoT” (ed: F. Hudson; Springer, July 19, 2019)


Consumers’ relationships with tech companies are changing - live microphones in your home, venture-backed companies knowing your heart rhythm, and DMs that are no longer so direct when they are hacked. As more personal data drives technology, companies building cyber-physical systems - also known as Internet of Things (IoT) products and services - need to address a whole new set of issues around customer interaction, notably how they manage trust. Alpha Edison investors, Britt Danneman and Dr. Fen Zhao, address how trust is established, communicated, upheld and broken, in a new book from Springer.

Why Pet-Related Services are an Enormous Market Opportunity

Six months after adopting my dog Bruce, I was rubbing his belly when I noticed some raised black spots there. A quick Google search convinced me that there was a very good chance they were melanoma, but as it was a Friday afternoon, I couldn’t get Bruce to the vet until Monday. It was a truly awful couple of days, but I knew I wasn’t the only one worrying about a four-legged friend.

Will Smart Home Tech Make Us Care More About Privacy?

For most people, the thought of a smart device sharing their intimate conversations and sending those recordings along to their acquaintances is the stuff of dystopian nightmares. And for one family in Portland, it’s a nightmare that became all too real when their Amazon Echo sent a recording of a private conversation to a random contact in their phone book.