Nick is an entrepreneur and investor. In 1995, he built his first company, Firefly Network, to focus on developing and commercializing collaborative filtering - this core technology still powers the targeting of custom user preferences by companies such as Amazon and Netflix today. In 1999, after selling Firefly to Microsoft, Nick co-founded one of the first ISPs, PeoplePC, which he took public and merged with Earthlink, followed a few years later by Spot Runner, an internet-based platform to produce, buy, place, and distribute targeted cable TV ads.

Most recently, Nick incubated and helped build several successful startups out of his Melrose headquarters, including Loot Crate (named Inc. magazine’s “Fastest-Growing Private Company of 2016”) and Pluto TV, a streaming web platform that was acquired by Viacom in 2019.

Nick and his wife (an executive who runs US operations for a global business) are raising their three daughters in L.A., where they are avid supporters of the arts, and education. Nick currently serves on the Boards of The Hammer Museum, Trajal Harrell Dance Company, and Walther School Foundation. He funded a pediatric neurology study at Cornell University, as well as established scholarships related to social entrepreneurship and public health at Harvard University, Yale University, and the Horace Mann School.

A native New Yorker, Nick holds an MBA from Harvard Business School, an undergraduate degree with honors from Yale, and spent his early career at Goldman Sachs and McKinsey & Company.

Nick Grouf

Managing Partner

 
 
 
Britt Danneman  Investing & Research

Britt Danneman Investing & Research

Robey Miller  Investing & Research

Robey Miller Investing & Research

Joe Sanberg  Investing & Research

Joe Sanberg Investing & Research

Fen Zhao  Data Science & Research

Fen Zhao Data Science & Research

Jolie Martin  Behavioral Science & Research

Jolie Martin Behavioral Science & Research

 
Nick Grouf  Managing Partner

Nick Grouf Managing Partner

Nate Redmond  Managing Partner

Nate Redmond Managing Partner

Steve Horowitz  Partner

Steve Horowitz Partner

Nico Bossi  Capital Formation

Nico Bossi Capital Formation

SC Stuart  Forensics & Writing

SC Stuart Forensics & Writing

Alexis Diaz  Community Building

Alexis Diaz Community Building

 
Dayo Fashoro  Operations Lead

Dayo Fashoro Operations Lead

Loui Smith  Platform Development

Loui Smith Platform Development

Veronika Graves  Team Coordinator

Veronika Graves Team Coordinator

Jill O'Neal  Controller

Jill O'Neal Controller

 

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