Nick, a native New Yorker, is an entrepreneur and investor. In 1995, he built his first company, Firefly Network, focused on developing and commercializing collaborative filtering. Today, the Firefly technology serves as the foundational tech used by companies such as Amazon and Netflix to target custom user preferences. Upon his selling of Firefly to Microsoft in 1999, Nick co-founded one of the first ISPs, PeoplePC, which he took public and merged with Earthlink, followed a few years later by Spot Runner, an internet-based platform to produce, buy, place, and distribute targeted cable TV ads. Most recently, Nick incubated and helped build several successful startups out of his 8163 Melrose headquarters, including Loot Crate (recently named Inc. magazine’s “Fastest-Growing Private Company of 2016”) and Pluto TV, a streaming web platform.

Nick and his wife are raising their three daughters in LA, where they are avid supporters of the arts via The Hammer Museum and several other foundations. The Groufs also spend as much time as possible in Sonoma County.

He holds an MBA from Harvard Business School, an undergraduate degree from Yale, and spent his early career at Goldman Sachs and McKinsey & Company.

Nick Grouf

Managing Partner

 
 
 
 Britt Dannenman  Investing & Research

Britt Dannenman Investing & Research

 Robey Miller  Investing & Research

Robey Miller Investing & Research

 Fen Zhao  Data Science & Research

Fen Zhao Data Science & Research

 Joe Sanberg

Joe Sanberg

 
 Nick Grouf  Managing Partner

Nick Grouf Managing Partner

 Nate Redmond  Managing Partner

Nate Redmond Managing Partner

 Haitham El Mengad  Software Engineer

Haitham El Mengad Software Engineer

 Vikas Gupta  Entrepreneur in Residence

Vikas Gupta Entrepreneur in Residence

 
 Dayo Fashoro  Operations Lead

Dayo Fashoro Operations Lead

 Loui Smith  Office Manager & Administrative Assistant

Loui Smith Office Manager & Administrative Assistant

 Jill O'Neal  Controller

Jill O'Neal Controller

 

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