Nick, a native New Yorker, is an entrepreneur and investor. In 1995, he built his first company, Firefly Network, focused on developing and commercializing collaborative filtering. Today, the Firefly technology serves as the foundational tech used by companies such as Amazon and Netflix to target custom user preferences. Upon his selling of Firefly to Microsoft in 1999, Nick co-founded one of the first ISPs, PeoplePC, which he took public and merged with Earthlink, followed a few years later by Spot Runner, an internet-based platform to produce, buy, place, and distribute targeted cable TV ads. Most recently, Nick incubated and helped build several successful startups out of his 8163 Melrose headquarters, including Loot Crate (recently named Inc. magazine’s “Fastest-Growing Private Company of 2016”) and Pluto TV, a streaming web platform.

Nick and his wife are raising their three daughters in LA, where they are avid supporters of the arts via The Hammer Museum and several other foundations. The Groufs also spend as much time as possible in Sonoma County.

He holds an MBA from Harvard Business School, an undergraduate degree from Yale, and spent his early career at Goldman Sachs and McKinsey & Company.

Nick Grouf

Managing Partner

 Britt Dannenman     Investing & Research

Britt Dannenman    Investing & Research

 Robey Miller     Investing & Research

Robey Miller    Investing & Research

 Fen Zhao     Data Science & Research

Fen Zhao    Data Science & Research

 Nick Grouf   Managing Partner

Nick Grouf  Managing Partner

 Nate Redmond     Managing Partner

Nate Redmond    Managing Partner

 Haitham El Mengad     Software Engineer

Haitham El Mengad    Software Engineer

 Vikas Gupta     Entrepreneur in Residence

Vikas Gupta    Entrepreneur in Residence

 Dayo Fashoro     Operations Lead

Dayo Fashoro    Operations Lead

 Loui Smith     Office Manager & Administrative Assistant

Loui Smith    Office Manager & Administrative Assistant

 Jill O'Neal     Controller

Jill O'Neal    Controller


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