Reducing fraud in financial services.

Alloy is a platform for automating identity-related decisioning in financial services, including KYC, AML and fraud. The Alloy API allows its clients to customize which data sources they access and the rules applied, to validate an identity in real time so that 98% of users will be automatically decisioned upon onboarding and on an ongoing basis for high-risk transactions & events.

Alloy has been working with both fintech companies and banks since it launched in 2016, helping clients to increase conversion 30%+, reducing manual reviews by 95%, and reducing fraud by 50%.


Tommy Nicholas

Laura Spiekerman

Charles Heam


Founded 2015
Invested 2019