Uplifting Results (UR) Labs is a health company that uses food to address chronic conditions. It does this with functionally superior products, a steeper innovation curve, and a trusted brand built around a diverse community. The result makes health accessible, where it feels like pleasure, not like work.
Health is something that is easy to overlook until you lose it. Never has the world collectively been more aware of this than over the last year, while grappling with a pandemic that has touched nearly all of us. But health challenges have been with us for years, and the impact from chronic conditions, in particular, is getting worse--diabetes, heart health, mental health have reached epidemic proportions in many parts of the world. In the United States alone, 125 million adults live with diabetes or pre-diabetes, disproportionately affecting underserved minorities. Nearly all of these people experience silent suffering, creating a large pool of latent demand.
We know that what we eat matters to our health. Science is beginning to explain why and how. Advancements in metagenomics, where the cost of a test has fallen by orders of magnitude over the last decade, has opened up the science of the gut microbiome. Among the tens of thousands of scientific publications mapping the accelerating pace of gut health discoveries, it has become clear that microbes are significant regulators of human health and that consortium matters--it’s not a single microbe but a combination at a critical mass. The gut microbiome is the control center of human health. While society has taught us to look for a solution packaged up in a pill, the right food can modulate the gut microbiome to drive specific health outcomes. Food as medicine is showing the potential to transform health, and therefore lives, even where pharma has failed.
Large pools of latent demand with clear indications of behavior change are the foundations for unlocking new markets. Uplifting Results (UR) Labs is a health company that uses food to address chronic conditions. It does this with functionally superior products, a steeper innovation curve, and a trusted brand built around a diverse community. The result makes health accessible, where it feels like pleasure, not like work.
Muniq is a gut health nutrition brand launched by UR Labs. Muniq’s nutritional shakes use scientifically proven ingredients, including prebiotic resistant starch, to dramatically improve blood sugar control, weight management, and digestive health. And it works. Measurable, life-changing results help customers feel “empowered” and “in control” with renewed “hope”.
But in order to have a far-reaching impact, a product must not only work but be accessible to many. Democratization is a result of making effective ingredients accessible to many by adding joy, not work, to people’s lives. When people struggle with real pain that negatively impacts their lives on a daily basis, a product that alleviates that struggle, without requiring a lot of work from the customer, builds strong loyalty.
UR Labs is building a community and trusted brand to extend gut microbiome science from shakes to multiple products. The platform foundation is in place to deliver solutions for other chronic conditions. Indeed, in the near future, many people will be able to craft a personalized food plan based on their individual microbiome.
The founder of UR Labs, Marc Washington, is an experienced nutrition and wellness executive who was inspired by the opportunity to build a company that can help people regain control over their health and to address the vast health disparities affecting Black and Brown communities. Marc demonstrated operational excellence as President/COO of Beachbody, helping to build a company to $1 billion of revenue and 1,000 employees and working up to the CFO of Roll Global, a $3 billion company with 12 consumer brands. He can scale a profitable business. We were impressed by Marc’s natural empathy, authenticity, and consumer knowledge, which are also visibly apparent in the Muniq community and reinforce his strong founder/market fit.
UR Labs is making the complicated simple and affordable. We are thrilled to support Marc’s ambition and the transformative impact this company can have for people and by extension, our society.